Aired 08/01/09 "You don't have to choose between making money and making sense.... Green business practices are good for business and for the world. They can increase profits, lower costs, and attract customers." Those are the words of Gil Friend. Gil and I met in 1973 when I directed a video documentary of a Buckminster Fuller World Game Workshop. Each in our own ways, we've been plugging away at that game ever since. Gil Friend, President & CEO of Natural Logic Inc, is a systems ecologist and business strategist with nearly 40 years experience in communications, business, and environmental innovation. Clients include Agilent Technologies, Coca-Cola, Dean Foods, Hewlett Packard, Levi Straus & Co, Nike and Sun MicroSystems. Friend is the author of the upcoming Risk, Fiduciary Responsibility and the Laws of Nature, and just published, The Truth About Green Business. http://www.worldchanging.com/