Aired 08/12/08 Hunter Lovins is the founder and President of Natural Capitalism, Inc. and Natural Capitalism Solutions, a non-profit in Eldorado Springs, Colorado. A professor at Presidio School of Management's MBA in Sustainable Management program, she has co-authored several books including NATURAL CAPITALISM: Creating the Next Industrial Revolution and 2006 CLIMATE PROTECTION MANUAL FOR CITIES. Trained as a sociologist and lawyer, Hunter co-founded the California Conservation Project (Tree People), and Rocky Mountain Institute, which she led for 20 years. Named millennium Hero for the Planet by Time Magazine, she received the Right Livelihood Award, and the Leadership in Business Award.