Professor Robert H. Frank is the Henrietta Johnson Louis Professor of Management Professor of Economics at Cornell University's S.C. Johnson Graduate School of Management. He is a monthly contributor to the "Economic Scene" column in The New York Times. Until 2001, he was the Goldwin Smith Professor of Economics, Ethics, and Public Policy in Cornell's College of Arts and Sciences at Cornell University. He has also served as a Peace Corps volunteer in rural Nepal, chief economist for the Civil Aeronautics Board, fellow at the Center for Advanced Study in the Behavioral Sciences, and was Professor of American Civilization at École des hautes études en sciences sociales in Paris. Professor Frank's books include Choosing the Right Pond, Passions within Reason, Microeconomics and Behavior, Luxury Fever, and What Price the Moral High Ground? The Winner-Take-All Society, co-authored with Philip Cook, was named a Notable Book of the Year by The New York Times, and was included in Business Week's list of the ten best books for 1995. Professor Frank holds a BS in mathematics from the Georgia Institute of Technology. He also holds an MA in statistics and a PhD in economics, both from UC Berkeley.