Terrence McNally podcast

"I believe we can do better and I want to find out how."

Interview: Gil Friend, President & CEO of Natural Logic Inc

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September 04, 2009 12:07 AM PDT

Aired 08/01/09

"You don't have to choose between making money and making sense.... Green business practices are good for business and for the world. They can increase profits, lower costs, and attract customers."

Those are the words of Gil Friend. Gil and I met in 1973 when I directed a video documentary of a Buckminster Fuller World Game Workshop. Each in our own ways, we've been plugging away at that game ever since.

Gil Friend, President & CEO of Natural Logic Inc, is a systems ecologist and business strategist with nearly 40 years experience in communications, business, and environmental innovation. Clients include Agilent Technologies, Coca-Cola, Dean Foods, Hewlett Packard, Levi Straus & Co, Nike and Sun MicroSystems. Friend is the author of the upcoming Risk, Fiduciary Responsibility and the Laws of Nature, and just published, The Truth About Green Business.

http://www.worldchanging.com/

Podcast Summary

Features conversations with people who offer pieces of the puzzle of “a world that just might work” -- provocative approaches to business, environment, health, science, politics, media and culture. Guests have included Ken Burns, Deborah Tannen, Andrew Weil, Jeremy Rifkin, Arianna Huffington, Roger Ebert, Bill Joy, Alvin Toffler, Paul Krugman, Bill Maher, and Norman Lear.

About Terrence McNally

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TERRENCE McNALLY, journalist and radio host, is also a consultant, speaker, writer, and coach to public agencies, foundations, non-profits, and responsible corporations. Terrenceâ€™s radio show Free Forum (KPFK 90.7fm, Los Angeles, streaming and podcasting at kpfk.org, in print at AlterNet.org) features conversations with people who offer pieces of the puzzle of â€œa world that just might workâ€ -- provocative approaches to business, environment, health, science, politics, media and culture. Guests have included Ken Burns, Deborah Tannen, Andrew Weil, Jeremy Rifkin, Arianna Huffington, Roger Ebert, Bill Joy, Alvin Toffler, Paul Krugman, Bill Maher, and Norman Lear. McNally speaks on strategic communications and the power of storytelling, as well as on issues of social responsibility and sustainable development. Speaking and training clients include American Cancer Society, American Heart Association, CERES, Friends Of The Earth, Glaxo Smith Kline (Patient Advocates), Greenpeace USA, Intel, The Robert Wood Johnson Foundation, MacArthur Foundation, Herman Miller, NASA, NASD Investor Education Foundation, Nemours Foundation, US Climate Action Network, US Department of Agriculture, and Volunteers Of America. His organizational work encourages and focuses communication, creativity, and cooperation; resolves conflicts; clarifies and aligns vision, mission and objectives; and develops plans for effective action. Consulting clients include the Environmental Protection Agency, Union of Concerned Scientists, Natural Resources Defense Council, Redefining Progress, Business for Social Responsibility, Global Green USA, Rhino Records, and Interface Flooring. A graduate of Harvard, where he won its highest academic award, he has also worked as a writer, producer, and director of documentaries ("Buckminster Fuller - World Man, World Game", BBCâ€™s 1992 Earth Summit special "Greenbucksâ€.) He co-wrote and produced Julie Brown's "Goddess In Progress", voted #4 mini-album of 1985 in the Village Voice National Music Critics Poll. Having acted in over a hundred films and television shows, McNally co-wrote and co-produced the musical comedy feature "Earth Girls Are Easy". Called by Time Magazine "the freshest thing to come out of the space program since Tangâ€, it is now being developed as a Broadway musical. Co-author with Hyla Cass MD of Kava: Nature's Answer to Stress, Anxiety, and Insomnia, Terrence is an annual participant at the Conference on World Affairs, a member of the Television Academy of Arts & Sciences, and has served on the boards of Earth Communications Office, Show Coalition, and Education 1st.

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