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Terrence McNally podcast"I believe we can do better and I want to find out how." |
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Interview: JANINE BENYUS, Writer, Innovation Consultant, and Author
December 18, 2008 11:13 AM PST
Aired 12/16/08 After 3.8 billion years of R&D, failures are fossils. The conscious emulation of life's genius is a sustainable survival strategy for the human race.
We are learning how to grow food like a prairie, build ceramics like an abalone, create color like a peacock, self-medicate like a chimp, compute like a cell, and run a business like a hickory forest.
Janine Benyus' luscious 1997 book Biomimicry: Innovation Inspired by Nature is unique and profound. In the book, she not only invents a new field that she has named biomimicry, but she inverts the way we all think about design - the alchemy that turns intention into action. Benyus draws her design inspiration from nature's wisdom, not people's cleverness. Some 3.8 billion years of evolution have exposed the design flaws of roughly 99% of nature's creations - all recalled by the Manufacturer. The 1% that have survived can teach powerful lessons about how things should be built if they're to last. For example, nature's design genius has led to the creation of bat-inspired ultrasonic canes for the blind, synthetic sheets that collect water from mist and fog as desert beetles do, and paint that self-cleans like a lotus leaf. Little plastic-film patches have been designed using adhesiveless gecko-foot technology, so that carpet tiles can be stored in a big roll, but also easily removed. Equally promising, we'll soon make solar cells like leaves, supertough ceramics that resemble the inner shells of abalone, and underwater glue that mimics the natural as forests. Biomimicry isn't biotechnology. Biomimicry learns and emulates how spiders make silk; biotechnology transplants spiders' silk-making genes into goats, then sorts silk from milk and hopes the genes don't get loose. Biotechnology is smart kids in an oil depot with matches; biomimicry is wise adults in a rain forest with flashlights. Biotechnology is pure hubris; biomimicry is luminous humility - treating nature as model and mentor, cherished not as a mine to be stripped of its resources but as a teacher. Steering this design revolution is a centered, gentle, funny, lovely lady who lives in North America's Montana Rockies, observes deeply, writes with rare beauty, and lectures breathtakingly. By reorganizing the biological literature around function not organism - to reveal which organism knows how to solve your design problem - Benyus and her colleagues at the Biomimicry Guild and Biomimicry Institute in Montana are starting to help the world of the made work like, and live harmoniously with, the world of the born. This will change your life. And it may save the world. -- Amory B. Lovins, chairman and chief scientist of Rocky Mountain Institute |
Podcast SummaryFeatures conversations with people who offer pieces of the puzzle of “a world that just might work” -- provocative approaches to business, environment, health, science, politics, media and culture. Guests have included Ken Burns, Deborah Tannen, Andrew Weil, Jeremy Rifkin, Arianna Huffington, Roger Ebert, Bill Joy, Alvin Toffler, Paul Krugman, Bill Maher, and Norman Lear. About TerrenceTERRENCE McNALLY, journalist and radio host, is also a consultant, speaker, writer, and coach to public agencies, foundations, non-profits, and responsible corporations. Terrence’s radio show Free Forum (KPFK 90.7fm, Los Angeles, streaming and podcasting at kpfk.org, in print at AlterNet.org) features conversations with people who offer pieces of the puzzle of “a world that just might work†-- provocative approaches to business, environment, health, science, politics, media and culture. Guests have included Ken Burns, Deborah Tannen, Andrew Weil, Jeremy Rifkin, Arianna Huffington, Roger Ebert, Bill Joy, Alvin Toffler, Paul Krugman, Bill Maher, and Norman Lear. McNally speaks on strategic communications and the power of storytelling, as well as on issues of social responsibility and sustainable development. Speaking and training clients include American Cancer Society, American Heart Association, CERES, Friends Of The Earth, Glaxo Smith Kline (Patient Advocates), Greenpeace USA, Intel, The Robert Wood Johnson Foundation, MacArthur Foundation, Herman Miller, NASA, NASD Investor Education Foundation, Nemours Foundation, US Climate Action Network, US Department of Agriculture, and Volunteers Of America. His organizational work encourages and focuses communication, creativity, and cooperation; resolves conflicts; clarifies and aligns vision, mission and objectives; and develops plans for effective action. Consulting clients include the Environmental Protection Agency, Union of Concerned Scientists, Natural Resources Defense Council, Redefining Progress, Business for Social Responsibility, Global Green USA, Rhino Records, and Interface Flooring. A graduate of Harvard, where he won its highest academic award, he has also worked as a writer, producer, and director of documentaries ("Buckminster Fuller - World Man, World Game", BBC’s 1992 Earth Summit special "Greenbucksâ€.) He co-wrote and produced Julie Brown's "Goddess In Progress", voted #4 mini-album of 1985 in the Village Voice National Music Critics Poll. Having acted in over a hundred films and television shows, McNally co-wrote and co-produced the musical comedy feature "Earth Girls Are Easy". Called by Time Magazine "the freshest thing to come out of the space program since Tangâ€, it is now being developed as a Broadway musical. Co-author with Hyla Cass MD of Kava: Nature's Answer to Stress, Anxiety, and Insomnia, Terrence is an annual participant at the Conference on World Affairs, a member of the Television Academy of Arts & Sciences, and has served on the boards of Earth Communications Office, Show Coalition, and Education 1st. Fans of this ShowFavorite LinksTerrence's Friends
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